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Nonparametric estimation of marketing-mix effects using a regression discontinuity design

Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - 2009 - This version: Nov., 2009

Persistent link: https://www.econbiz.de/10003955374

Identifying causal marketing mix effects using a regression discontinuity design

Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1079-1097

Persistent link: https://www.econbiz.de/10009427799

Estimating causal installed-base effects : a bias-correction approach

Narayanan, Sridhar; Nair, Harikesh - In: Journal of marketing research : JMR 50 (2013) 1, pp. 70-94

Persistent link: https://www.econbiz.de/10009715253

New approaches for new products : Report No. 03-108

Gebhart, Gary; Nair, Harikesh; Narayanan, Sridhar; … - In: MSI reports : working paper series (2003) 2, pp. 37-54

Persistent link: https://www.econbiz.de/10001978319

Identifying causal marketing-mix effects using a regression discontinuity design

Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - 2011 - This version: May 2011

Persistent link: https://www.econbiz.de/10009316769

Diffusion and pricing over the product life cycle

Nair, Harikesh - 2019

This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the product life-cycle. I primarily focus on empirical work, and on papers that deal with the dynamics of pricing over time. I discuss how recent empirical work has linked outcomes to...

Persistent link: https://www.econbiz.de/10012065298