"This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and...

Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Contents -- List of figures -- List of tables -- Acknowledgements -- Author biographies for the 2019 editions -- Preface to the 2019 Edition -- 1 Tourism in South-East Asia: introduction -- 2...