Ivanov, Stanislav; Webster, Craig - In: International Journal of Contemporary Hospitality Management 33 (2021) 11, pp. 3926-3955
Purpose: This paper aims to investigate potential consumers’ willingness to pay for robot-delivered services in travel, tourism and hospitality, and the factors that shape their willingness to pay. Design/methodology/approach: An online survey yielded a sample of 1,573 respondents from 99...