Cover -- Half Title -- Series Page -- Title -- Copyright -- Contents -- Introduction -- 1 The rise of programmatic (and problematic) advertising -- 2 Budweiser -- reimagining America's beer -- 3 Gillette -- the best a man can be -- 4 Vogue -- finally fashioning diversity -- 5 Patagonia -- 'don't...

"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...

"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...

Purpose This study aims to examine and contextualize the growing salience of nostalgic motifs in the promotion of Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a strategic evasion of growing concerns in popular media...