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Consumer behaviour
36
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Internet marketing
18
Online-Marketing
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Data protection
17
Datenschutz
17
Social Web
15
Social web
15
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English
92
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Milne, George R.
80
Labrecque, Lauren I.
31
Markos, Ereni
19
Bahl, Shalini
12
Swani, Kunal
12
Rohm, Andrew J.
7
Andrzejewski, Susan A.
6
Noga, Tracy
6
Peltier, James
6
Yuksel, Mujde
6
Mason, Charlotte H.
5
Miller, Elizabeth G.
5
Puccinelli, Nancy
5
Rohm, Andrew
5
Brown, Brian P.
4
Biswas, Dipayan
3
Gabisch, Jason A.
3
Grewal, Dhruv
3
LABRECQUE, LAUREN I.
3
Lehmann, Donald R.
3
MILNE, GEORGE R.
3
Motyka, Scott
3
Pettinico, George
3
Phelps, Joseph E.
3
Ross, Spencer M.
3
Walker, Kristen L.
3
Weinberg, Bruce D.
3
Agogo, David
2
Asare, Anthony K.
2
Barrett, Jennifer T.
2
Boza, María-Eugenia
2
Brashear, Thomas G.
2
Dahl, Andrew J.
2
Darmody, Aron
2
Gooding-Williams, Sara
2
Iyer, Easwar S.
2
Kaplan, Begum
2
Kashyap, Vishal
2
Khare, Adwait
2
Labrecque, Lauren
2
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Simbabwe / Ministry of Environment and Tourism
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of business research : JBR
8
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing education : JME
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Consumer Affairs
4
Journal of Consumer Marketing
4
Journal of the Academy of Marketing Science
4
Report / Marketing Science Institute
4
Journal of Research in Interactive Marketing
3
Psychology & Marketing
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
Handbook of niche marketing : principles and practice
2
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business Research
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
Handbook of qualitative research methods in marketing
1
International Journal of Pharmaceutical and Healthcare Marketing
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Psychology
1
Journal of Consumer Research
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of financial services marketing : JFSM
1
Journal of international marketing
1
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ECONIS (ZBW)
70
OLC EcoSci
25
Other ZBW resources
16
BASE
5
RePEc
4
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101
An Approach for Identifying Cannibalization within Product Line Extensions and Multi-Brand Strategies
Mason, Charlotte H.
;
Milne, George R.
- In:
Journal of business research : JBR
31
(
1994
)
2-3
,
pp. 163-170
Persistent link: https://www.econbiz.de/10006744754
Saved in:
102
Colloquium on Identity Theft - Consumers' Protection of Online Privacy and Identity
Milne, George R.
;
Rohm, Andrew J.
;
Bahl, Shalini
- In:
Journal of consumer affairs : official publication of …
38
(
2004
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10008449975
Saved in:
103
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses
Peltier, James W.
;
Milne, George R.
;
Phelps, Joseph E.
; …
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 224-247
Persistent link: https://www.econbiz.de/10008436740
Saved in:
104
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10010147114
Saved in:
105
Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives
Milne, George R.
;
Rohm, Andrew J.
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
2
,
pp. 238-249
Persistent link: https://www.econbiz.de/10007046651
Saved in:
106
Special Issue on Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy - Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy: A...
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10007050012
Saved in:
107
Consumer Participation in Mailing Lists: A Field Experiment
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
2
,
pp. 298-309
Persistent link: https://www.econbiz.de/10007066145
Saved in:
108
The 411 on Mobile Privacy - M-commerce opens up a whole new set of consumer privacy concerns.
Milne, George R.
;
Rohm, Andrew J.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
4
,
pp. 40-45
Persistent link: https://www.econbiz.de/10007232324
Saved in:
109
An International Marketing Application of Outlier Analysis for Structural Equations: A Methodological Note
Mullen, Michael R.
;
Milne, George R.
;
Doney, Patricia M.
- In:
Journal of international marketing
3
(
1995
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10007254518
Saved in:
110
Environmental Organization Alliance Relationships Within and Across Nonprofit Business, and Government Sectors
Milne, George R.
;
Iyer, Easwar S.
;
Gooding-Williams, Sara
- In:
Journal of public policy & marketing : JPP & M ; an …
15
(
1996
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10007076417
Saved in:
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