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An Approach for Identifying Cannibalization within Product Line Extensions and Multi-Brand Strategies
Mason, Charlotte H.; Milne, George R. - In: Journal of business research : JBR 31 (1994) 2-3, pp. 163-170
Persistent link: https://www.econbiz.de/10006744754
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Colloquium on Identity Theft - Consumers' Protection of Online Privacy and Identity
Milne, George R.; Rohm, Andrew J.; Bahl, Shalini - In: Journal of consumer affairs : official publication of … 38 (2004) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10008449975
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Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses
Peltier, James W.; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-247
Persistent link: https://www.econbiz.de/10008436740
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Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10010147114
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Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives
Milne, George R.; Rohm, Andrew J. - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 2, pp. 238-249
Persistent link: https://www.econbiz.de/10007046651
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Special Issue on Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy - Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy: A...
Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10007050012
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Consumer Participation in Mailing Lists: A Field Experiment
Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 2, pp. 298-309
Persistent link: https://www.econbiz.de/10007066145
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The 411 on Mobile Privacy - M-commerce opens up a whole new set of consumer privacy concerns.
Milne, George R.; Rohm, Andrew J. - In: Marketing management : a quarterly business management … 12 (2003) 4, pp. 40-45
Persistent link: https://www.econbiz.de/10007232324
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An International Marketing Application of Outlier Analysis for Structural Equations: A Methodological Note
Mullen, Michael R.; Milne, George R.; Doney, Patricia M. - In: Journal of international marketing 3 (1995) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10007254518
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Environmental Organization Alliance Relationships Within and Across Nonprofit Business, and Government Sectors
Milne, George R.; Iyer, Easwar S.; Gooding-Williams, Sara - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10007076417