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This article introduces the dialogical nature of self to study consumers' inner dialogs in order to understand consumers' marketplace decisions and conflicts. The authors explore the meaning of consumption at multiple self levels and dialogical relationships to manage differences. The study uses...
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Purpose: Young consumers are particularly vulnerable to the addictive nature of smart phone technology. This paper aims to investigate the smart phone addiction cycle and health outcomes of young and old consumers from the lens of consumers’ mindfulness traits. Design/methodology/approach:...
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Purpose: This paper aims to examine the factors leading to and resulting from procrastination under high price uncertainty and provide recommendations for how managers can reduce consumer procrastination, thus decreasing consumer regret, anger and retaliatory behaviors....
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