The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better, more appropriate and higher added value to the customer. A strong connection with the customers is the key to their satisfaction, especially if this connection is attained...

The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures...

The approach to a position of the procurement in business strategy changed in history from the view focused to administrative-logistic processes connected to purchasing of physical products towards the view which puts procurement at the same level as other crucial business functions. Some...

Статья посвящена проблемам, касающимся практической оценки конкурентоспособности предприятий. Проанализирована возможность использования индикатора «доля...

В статье показаны основные методы, критерии и показатели, которые могут применяться при оценке эффективности реструктуризации предприятий. Описаны...

Local news encouraged furniture exports to China in a big way. The Chinese furniture market potential is not trivial. China®s domestic furniture consumption has grown double-digit on a yearly basis and in 2010, the consumption was equivalent to the US domestic market. Malaysia®s furniture...

In this paper we want to highlight the contribution of services sector to the GDP achievement. In the national economy, economic activities are materialized in the development of goods and services. In Romania, after many years in which the services have consistently placed almost half of GDP,...

The purpose of this article is to provide a better understanding of what triggers consumers' interest toward sustainable tourism by identifying the factors which either motivate or demotivate consumers during the purchase decision process relating to sustainable tourism supply options. An...

Rural development strategies recognise that in the contemporary competitive and globalised context of food trade, specific character products can contribute to the differentiation of agro-food products and to an increasing proportion of added value captured by the primary producers. Theory...