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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
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User Generated Branding : Integrating User Generated Content into Brand Management
Arnhold, Ulrike - 2010
User generated branding (UGB) as a field of study -- Theoretical basis for the development of a UGB reference framework -- Specification of UGB -- Development of the explanatory UGB model -- Empiric model validation and hypothesis testing -- Summary, critical consideration and outlook
Persistent link: https://www.econbiz.de/10013522888
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User generated branding : state of the art of research
Burmann, Christoph; Arnhold, Ulrike - 2008
Persistent link: https://www.econbiz.de/10004955272
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User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin - 2014
Persistent link: https://www.econbiz.de/10010194235
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Glaubwürdigkeit und Nützlichkeit kundengenerierter Produktbewertungen im Internet
Friedlandt, Jens - 2013
Persistent link: https://www.econbiz.de/10009707702
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Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc - 2017
Persistent link: https://www.econbiz.de/10011731076
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The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 342-351
Persistent link: https://www.econbiz.de/10010224852