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E-Business-Integration : Fallstudien zur Optimierung elektronischer Geschäftsprozesse

Schubert, Petra (ed.); Wölfle, Ralf (contributor); … - 2003

Persistent link: https://www.econbiz.de/10001763587

Personalization of e-commerce applications in SMEs: conclusions from an empirical study in Switzerland

Schubert, Petra; Leimstoll, Uwe - 2005

Persistent link: https://www.econbiz.de/10003337629

Personalisierung von E-Commerce-Applikationen in KMU : Schlussfolgerungen aus einer empirischen Untersuchung

Leimstoll, Uwe; Schubert, Petra - In: E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen, (pp. 143-158). 2002

Persistent link: https://www.econbiz.de/10001701567

Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland

Schubert, Petra; Leimstoll, Uwe - In: Journal of Electronic Commerce in Organizations (JECO) 2 (2004) 3, pp. 21-39

Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already e-commerce software on the market offering integrated e-shop and personalization functions. However, the available software is too...

Persistent link: https://www.econbiz.de/10010544856