Maček, Anita; Ovin, Rasto; Starc-Peceny, Urška - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 110-116
effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics … role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of … open innovation and rethink marketing strategy in this emerging reality. …