Business Intelligence (BI) is unanimous considered the art of gaining business advantage from data; therefore BI systems and infrastructures must integrate disparate data sources into a single coherent framework for real-time reporting and detailed analysis within the extended enterprise. Also...

Business Intelligence (BI) represents the ability to look into the core of a business, in order to fundament the most effective and profitable decisions. An operational BI system sustains daily activities through the following functionalities: real-time informing, secured access to information...

Turbulent times require new approaches to strategy execution. This book demonstrates how the use of business intelligence can enhance performance by fostering a shared understanding of the strategy through a Value Scorecard. It also outlines the Strategic Alignment Process for measuring and...

Performance management includes activities that ensure that goals are consistently being met in an effective and efficient manner. Performance management can focus on the performance of an organization, a department, employee, or even the processes to build a product or service, as well as many...

Die Bildung und Arbeit der Programmkommission für die VHB-Pfingsttagung 2018 in Magdeburg wird beschrieben. Erstmals wird dazu ein Sonderheft der Verbandszeitschrift Business Research erscheinen.

Social networks can be successfully used to promote any business, being developed in such a way to allow both individuals and business organizations to interact one with another. Companies may obtain important information about users of social networks which will help to a better understanding...

This study examines brand dispersion — variance in brand ratings across consumers — and its role in the translation of brand assets into firm value. Dispersion captures the covert heterogeneity in evaluations of brands among consumers who like or dislike the brands, which would affect an...

Business Intelligence (BI) represents the ability to look into the core of a business, in order to fundament the most effective and profitable decisions. An operational BI system sustains daily activities through the following functionalities: real-time informing, secured access to information,...

This paper attempts to analyze the actual utilization of search engines as an effective and efficient marketing tool in Indonesia, using real case scenarios from Company A, Company B, Company C, and Company D. The purpose of the research is to observe the strategy used on those companies,...

Prior research has largely focused on the positive side of customer experience, such as satisfaction. In contrast, this study investigates the negative side of customer experience and tests the harmful impact of consumer negative voice on firms' stock returns. Based on a longitudinal real-world...