Cette étude cherche à comprendre l’attitude des consommateurs envers les changements de noms de marque en analysant l’évolution de la représentation de la marque, et ce à travers trois stratégies de changements : fusion, substitution et rupture. Un plan expérimental avant- après est...

En dépit du recours de plus en plus important aux programmes relationnels, ces outils restent mal utilisés par les entreprises. En attestent les résultats décevants des recherches qui ont essayé de démontrer leur efficacité. Afin de mieux comprendre comment les clients réagissent par...

The topic of trust in information technology (IT) artifacts has piqued interest among researchers, but studies of this form of trust are not definitive regarding which factors contribute to it the most. Our study empirically tests a model of trust in IT artifacts that increases our understanding...

Cet article étudie les dirigeants français des entreprises du CAC 40 à la fin de 2007 en s'intéressant particulièrement aux filières de formation supérieure qu'ils ont suivies. Les anciens élèves des grandes écoles les plus élitistes (Ecole polytechnique, HEC, ENA) continuent de...

This paper explores the relationship between dynamic consistency and existing notions of unambiguous events for Choquet expected utility preferences. A decision maker is faced with an information structure represented by a filtration. We show that the decision maker’s preferences respect...

I present a model in which credit and outside money can be used as means of payment in order to analyze how access to credit affects welfare when credit markets feature limited participation. Allowing more agents to use credit has an ambiguous effect on welfare because it may make...

The EU ETS has been criticised for threatening the competitiveness of European industry and generating carbon leakage, i.e., increasing foreign greenhouse gas emissions. Two main options have been put forward to tackle these concerns : border adjustments and output-based allocation, i.e.,...

Border adjustments are currently discussed to limit the possible adverse impact of climate policies on competitiveness and carbon leakage. We discuss the main choices that will have to be made if the European Union implements such a system alongside the EU ETS. Although more analysis is required...