associated with a price discount. An individual utility model is used to analyse empirical data from Gabor & Granger study …. Results show that signal increase price effect and that, contrary to usual expectations, it increase by rejection because the … price is too high. Asymmetric effect for a positive devation from the reference price is also not validated. …

brands. Key words: Sales promotion, price reduction, promotion signal, experiment, Gabor & Granger. …Signaling effect of a promotional price reduction: concept and experimentation Abstract Sales promotion has often … information is missing (regular price, price reduction) when consumers have an extended choice process, the information …

brands. Key words: Sales promotion, price reduction, promotion signal, experiment, Gabor & Granger. …L'effet observé à court terme d'une réduction promotionnelle du prix sur la demande est souvent positif du fait de la … montant de la réduction ou le prix de base), l'information transmise par la promotion, qui est à la source de l'effet signal …

related to situational differences. Results of an experiment on 900 consumers confirm that persuasion through store flyers …

problématiques d’image-prix. A travers une étude qualitative, nous avons mis en évidence les stratégies, les moyens, les supports … mean time and in a feroce price war. Within this context, the retailers and the industrials’ strategies are analysed in … relation with the price image problematic. Through a qualitative study, the strategies, the means and the promotional tools as …

mean time and in a feroce price war. Within this context, the retailers and the industrials’ strategies are analysed in … relation with the price image problematic. Through a qualitative study, the strategies, the means and the promotional tools as …

hypotheses and test them using an experiment on 200 university students. The findings suggest that societal communication …

hypotheses and test them using an experiment on 200 university students. The findings suggest that societal communication …

strategy of marking quality. An experiment shows that national brands are perceived as equivalent in quality to that of premium …

convert free users to paying ones. Price promotions (or “sales”) are often used in freemium to induce the conversion. However …, the causal effect of exposing consumers to such inter-temporal price variation is unclear. While sales can generate …, where the base version is sold for free, so that sales form extreme price cuts on the overall product combination. We work …