Similar Search Results

Map Based Visualization of Product Catalogs

Kagie, Martijn - 2010

Traditionally, recommender systems present recommendations in lists to the user. In content- and knowledge-based recommendation systems these list are often sorted on some notion of similarity with a query, ideal product specification, or sample product. However, a lot of information is lost in...

Persistent link: https://www.econbiz.de/10012757707

Sales and Sincerity : The Role of Relational Framing in Word-of-Mouth Marketing

Tuk, Mirjam A. - 2010

In the current research, we study relationship norms in a word-of-mouth marketing context. The presence of a financial incentive for a recommendation implies that the word-of-mouth behavior may be driven by ulterior motives. This setting triggers both friendship (Equality Matching; EM) and sales...

Persistent link: https://www.econbiz.de/10012758273

Anytime Versus Only : Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation

Cheema, Amar - 2008

Three studies demonstrate that the framing of redemption windows as expansive or restrictive, while keeping the actual length of the window constant, influences consumers' evaluations of sales promotions. When feasibility concerns are highlighted (e.g., in an implemental mindset), consumers...

Persistent link: https://www.econbiz.de/10012772014

Leveraging Experienced Consumers to Attract New Consumers : An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

Subramanian, Upender - 2017

entails too much distortion in the merchant's deal price. We also find that it can be optimal for the website to offer the …

Persistent link: https://www.econbiz.de/10012972850

Core Changes in the Usage of Sales Promotion in the Context of Knowledge-Based Economy

Čepinskis, Jonas - 2016

In this article the authors review three stages of Sales Promotion (SP) in Lithuanian retail market, with special emphasis on the present - SP usage in manufacturing/service economy and the future - knowledge-based economy. At many retail organizations marketing managers now routinely use...

Persistent link: https://www.econbiz.de/10012979488

Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...

Cristina, Marin - 2016

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...

Persistent link: https://www.econbiz.de/10013001922

The Impact of Store Flyers on Store Performance : A Format and Customer Related Approach

Luceri, Beatrice - 2014

the method used to communicate the deal price affect store traffic and sales. Loyalty cards and scanner data from a …

Persistent link: https://www.econbiz.de/10013051911

Visual Merchandising and Purchasing Behavior for High Involvement Products : A Study of Electronics Outlets

Mehta, Dr. Neha - 2015

from competitors. In addition, customers think many factors before purchasing these products like price, brand, etc. This …

Persistent link: https://www.econbiz.de/10013017515

Price Promotion Literacy and Numeracy : How Well Do Consumers Understand Price Promotion Communication?

Tan, PJ - 2015

consumers' success in making financially sound decisions. Failure to understand price promotion signage, a very common … the most commonly used price promotion communications.Of the U.S. and Australian consumers, 25% and 23%, respectively …, could not accurately perform literacy and numeracy tasks related to price promotion information. Regression modeling shows …

Persistent link: https://www.econbiz.de/10013023354

In-Store Promotional Mix and the Effects on Female Consumer Buying Decisions in Relation to Cosmetic Products

Yang, Dong-Jenn - 2016

This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store...

Persistent link: https://www.econbiz.de/10012986446