Beracha, Eli; Seiler, Michael - In: The Journal of Real Estate Finance and Economics 49 (2014) 2, pp. 237-255
, homes listed using a “just below” pricing strategy are associated with the greatest discount negotiated relative to the … asking price. However, the higher initial degree of list overpricing reflected in “just below” pricing compared with other … strategies more than offsets the greater discount. Therefore, “just below” is the most effective pricing strategy for the seller …