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Back to the future : putting the people back in marketing
Grove, Stephen J.; John, Joby; Fisk, Raymond P. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 306-311). 2006
Persistent link: https://www.econbiz.de/10003430358
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Interactive services marketing
Fisk, Raymond P.; Grove, Stephen J.; John, Joby - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10001921694
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Reconceptualizing the organizational environment : a fluid dynamics perspective for turbulence
John, Joby; Thakur, Ramendra - In: International journal of organizational analysis 32 (2024) 5, pp. 928-945
Persistent link: https://www.econbiz.de/10014582179
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A dramaturgical view of the health care service encounter: Cultural value-based impression management guidelines for medical professional behaviour
John, Joby - In: European journal of marketing : EJM 30 (1996) 9, pp. 60-74
Persistent link: https://www.econbiz.de/10006102602
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A perceptual approach to understanding user-generated media behavior
Thakur, Ramendra; Summey, John H.; John, Joby - In: The journal of consumer marketing 30 (2013) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10010070209
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Improvisation in service performances: lessons from jazz
John, Joby; Grove, Stephen J.; Fisk, Raymond P. - In: Managing service quality : MSQ ; an international journal 16 (2006) 3, pp. 247-268
Persistent link: https://www.econbiz.de/10007260241
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The future of services marketing: forecasts from ten services experts
Grove, Stephen J.; Fisk, Raymond P.; John, Joby - In: The journal of services marketing 17 (2003) 2-3, pp. 107-121
Persistent link: https://www.econbiz.de/10007105327
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The future of services marketing: forecasts from ten services experts
Grove, Stephen J.; Fisk, Raymond P.; John, Joby - In: The journal of services marketing 17 (2003) 2-3, pp. 107-121
Persistent link: https://www.econbiz.de/10007105426
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Surviving in the Age of Rage - Learning to manage angry customers is a crucial part of today's service landscape.
Grove, Stephen J.; Fisk, Raymond P.; John, Joby - In: Marketing management : a quarterly business management … 13 (2004) 2, pp. 41-47
Persistent link: https://www.econbiz.de/10007230512
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Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.; John, Joby - In: Journal of strategic marketing 31 (2023) 6, pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947