Purpose – The purpose of this paper is to examine two key dimensions of in‐store marketing, namely in‐store promotions and price markdowns. These seem to be the two most important aspects of in‐store marketing, though other dimensions such as retail personal service are also worthy of...

Purpose – This paper aims to examine metropolitan Chinese Generation Xers' attitude toward advertising and to determine whether the ranking for ad likeability and dislikeability attributes are the same across Hong Kong and Shanghai. Design/methodology/approach – A telephone interview of 200...

Purpose: Despite the growing number of studies surrounding user-generated content (UGC), understanding of the implications, potential and pertinence of user-generated images (UGI), the visual form of UGC, on brand image in services is limited. The purpose of this paper is to introduce the...