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Sports spectator segmentation : examining the differing psychological connections among spectators of leagues and teams

Doyle, Jason P.; Kunkel, Thilo; Funk, Daniel C. - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 95-111

Persistent link: https://www.econbiz.de/10009741446

Millennials' perceptions of spectator sports

Dotson, Michael J.; Clark, J. Dana; Suber, Michelle B.; … - In: Services marketing quarterly 34 (2013) 3, pp. 215-230

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Investigating sport fan attitudes toward tanking : the role of values-based connections

Aiken, K. Damon; Sukhdial, Ajay; Campbell, Richard M. <Jr.> - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 256-268

Persistent link: https://www.econbiz.de/10012486328

Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption

Byon, Kevin K.; Salge, Carolina Alves de Lima; Baker, … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 282-295

Persistent link: https://www.econbiz.de/10012486862

Understanding rivalry and its influence on sports fans

Havard, Cody T. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012393961

Rivalry in Sport : Understanding Fan Behavior and Organizations

Havard, Cody T. - 2020 - 1st ed. 2020.

Chapter 1. Introduction -- Chapter 2. What is Rivalry and Organizational Responsibility -- Chapter 3. Relative Rivalry and Place -- Chapter 4. GORFing and Consumption -- Chapter 5. Call to Action -- Chapter 6. Sport Rivalry Man Curriculum -- Chapter 7. Conclusion.

Persistent link: https://www.econbiz.de/10012399564

The role of fan benefits in shaping responses to sponsorship activation

Dreisbach, Jan; Woisetschläger, David; Backhaus, Christof - In: Journal of business research : JBR 124 (2021), pp. 780-789

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Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership

Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256

Persistent link: https://www.econbiz.de/10012497335

The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport

Gordon, Brian S.; Yoshida, Masayuki; Nakazawa, Makoto; … - In: Corporate reputation review 24 (2021) 2, pp. 76-94

Persistent link: https://www.econbiz.de/10012500232

Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness

Behrens, Anton; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 20 (2020) 5, pp. 598-617

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