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Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica - In: Strategies in sports marketing : technologies and …, (pp. 203-218). 2014
Persistent link: https://www.econbiz.de/10010362966
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Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H. - In: The journal of services marketing 27 (2013) 6, pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
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Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10010337063
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Opportunity or obstacle? : a preliminary study of professional sport organisations in the age of social media
O'Shea, Michelle; Alonso, Abel Duarte - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 196-212
Persistent link: https://www.econbiz.de/10009514082
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Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
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A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 21 (2021) 3, pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
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The wisdom of amateur crowds : evidence from an online community of sports tipsters
Brown, Alasdair; Reade, J. James - In: European journal of operational research : EJOR 272 (2019) 3, pp. 1073-1081
Persistent link: https://www.econbiz.de/10011942745
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Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da; Las Casas, Alexandre Luzzi - In: The marketing review 17 (2017) 4, pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
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Sport team brand-equity index : a new measurement
Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10011761673