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Innovation marketing : from idea to start ups : a holistic literature review
Spyropoulos, Theocharis Stylianos - In: MIBES transactions : international journal ; … 12 (2018) 1, pp. 145-159
Persistent link: https://www.econbiz.de/10011958598
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The impact of market orientation on new product performance through product launch quality : a resource-based view
Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent business & management 9 (2022) 1, pp. 1-22
Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...
Persistent link: https://www.econbiz.de/10014433994
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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
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The role of market knowledge type on product innovation performance
Petrovici, Dan; Obal, Michael W.; Walton, Bryn; Fearne, … - In: International journal of innovation management 24 (2020) 5, pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Padrão, Luis Carlos; Andreassi, Tales; Brito, Luiz … - In: International journal of entrepreneurship and … 23 (2019) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10012104756
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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Antecedents of green market performance : a case from Southeast Asian market
Aqmala, Diana; Batu, Kardison Lumban; Kusumawardhani, Amie - In: International journal of green economics 12 (2018) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10011905601
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Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019
Persistent link: https://www.econbiz.de/10012165318