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Sustainability goals are frequently achieved through cooperation between companies. However, this is often inadmissible under current competition law. So far, the competition authorities have had to limit their assessment of cooperations and mergers to the effects in the relevant market. The EU...
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In a market environment with random detection of product quality, a firm can employ umbrella branding as a strategy to convince consumers of the high quality of its products. Alternatively, a firm can rely on external certification of the quality of one or both of its products. We characterize...
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