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Collaboration and co-creation...
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Bhalla, Gaurav
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How to plan and manage a project to co-create value with stakeholders
Bhalla, Gaurav
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010363371
Saved in:
2
Symbolism and consumer involvement
Bhalla, Gaurav
-
1985
Persistent link: https://www.econbiz.de/10004230531
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3
Collaboration and co-creation : new platforms for marketing and innovation
Bhalla, Gaurav
-
2011
Persistent link: https://www.econbiz.de/10008828010
Saved in:
4
Cross-cultural marketing research : a discussion of equivalence issues and measurement strategies
Bhalla, Gaurav
;
Lin, Lynn Y.
-
2009
Persistent link: https://www.econbiz.de/10003794837
Saved in:
5
Das neue Gesicht des Marketings
Rust, Roland T.
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
Saved in:
6
Customer equity : driving the value of the firm by increasing the value of customers
Rust, Roland T.
;
Bhalla, Gaurav
-
2010
Persistent link: https://www.econbiz.de/10003968688
Saved in:
7
Strategy Tools for a Shifting Landscape - Reinvent how you develop strategy by writing a script to describe the characters, roles, and plots in your business. A three-step process...
Rust, Roland T
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard business review : HBR
(
2010
),
pp. 76-86
Persistent link: https://www.econbiz.de/10008347787
Saved in:
8
Rethinking Marketing - In the new interactive world, companies need to shift their focus from building brands to cultivating relationships.
Rust, Roland T
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard business review : HBR
(
2010
),
pp. 94-102
Persistent link: https://www.econbiz.de/10008373751
Saved in:
9
THE BIG IDEA - The Age of Customer Capitalism - The idea that the highest goal of corporations is to maximize shareholders' wealth is deeply flawed. That goal is impossible to sust...
Rust, Roland T
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard business review : HBR
(
2010
),
pp. 58-67
Persistent link: https://www.econbiz.de/10008395242
Saved in:
10
Das neue Gesicht des Marketings - Kundenorientierung I: Ran an die Verbraucher! Produktmanagement war gestern. Jetzt kommt der Chief Customer Officer.
Rust, Roland T
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-95
Persistent link: https://www.econbiz.de/10008407295
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