Purpose: The purpose of this paper is to determine the contribution of company functional areas - production, marketing, and human resources - to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation....

The wine sector in Europe has undergone a major change of trend in recent years, especially in Spain. On the one hand, the surface area has been reduced, but the production has been maintained by restructurings and improvements made in exploitation techniques. On the other hand, consumption has...