"This book reviews, integrates, and synthesizes research on emotional labor and emotion regulation conducted over the past 30 years. The concept of emotional labor was first proposed by Dr. Arlie Russell Hochschild (1983), who defined it as "the management of feeling to create a publicly...

Recruiting in the "War for Talents" -- Learning body language - developing your own competence -- Causes: How does non-verbal communication develop -- Elements of non-verbal communication -- Practical transfer.

Komplexe Einkäufe und der Aufbau dieser Arbeit -- Grundlagen der Markensoziologie -- Marken und Label – zwei Seiten einer Medaille? -- Ökolabel und Markenprodukte -- Glossar Markensoziologie – Alphabetisch -- Literatur und verwendete Quellen.