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The high-tech innovation "Parc...
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Innovation management
16
Innovationsmanagement
16
Marketing management
12
Marketingmanagement
12
Strategic management
10
Strategisches Management
10
Public relations
6
Öffentlichkeitsarbeit
6
Innovation
5
Kommunikation
5
Consumer behaviour
4
Dynamic capabilities
4
Dynamische Kompetenzen
4
Integriertes Management
4
Konsumentenverhalten
4
Netzwerkmanagement
4
Unternehmen
4
Communication
3
Internal communication
3
Interne Kommunikation
3
Internet
3
Logistik
3
Aromastoff
2
Automation
2
Flavour
2
Logistics provider
2
Logistikdienstleister
2
Markenpolitik
2
Perception
2
RFID
2
Visualisierung
2
Visualization
2
Wahrnehmung
2
Affekt
1
Automatisierung
1
Brand management
1
Business model
1
Containerverkehr
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Deutsche Forschungsgemeinschaft
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English
29
German
9
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Pfeffermann, Nicole
22
Echelmeyer, Wolfgang
8
Hülsmann, Michael
6
Rasch, Carsten
4
Rohde, Moritz
4
Pallasch, Ann-Kathrin
3
Teichert, Thorsten
3
Blecker, Thorsten
2
Gould, Julie
2
Akbiyik, Hülya
1
Bonini, Marco
1
Breuer, Henning
1
Daschkovska, Kateryna
1
Dittmer, Patrick
1
Gerhardt, Matthias
1
Grapp, Jörn
1
Griesbach, Simon
1
Halfar, Harry
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Kirchheim, Alice
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Kunaschk, Stefan
1
Lewandowski, Marco
1
Meyer-Larsen, Nils
1
Minshall, Tim
1
Mortara, Letizia
1
Procopio, Patrizia
1
Ramelow, Peter
1
Schmidt, Anna-Sophie
1
Schmidt, Kolja
1
Scholz-Reiter, Bernd
1
Schweizer, Anne
1
Streier, Eva-Maria
1
Urru, Augusto
1
Wiegers, Jannis
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Strategies and communications for innovations : an integrative management view for companies and networks
6
Bremer value reports für Produktion und Logistik
4
SpringerLink / Bücher
3
European retail research
2
Forschungsbeiträge zum strategischen Management
2
Strategy and communication for innovation
2
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
2
Bremer Schriften zu Betriebstechnik und Arbeitswissenschaft
1
Business/Economics
1
Dynamics in logistics : second international conference, LDIC 2009, Bremen, Germany, August 2009 ; proceedings
1
Evolution of innovation management : trends in an international context
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
Internationalization and business models
1
Logistik heute : das deutsche Logistikmagazin
1
Pioneering solutions in supply chain management : a comprehensive insight into current management approaches
1
Springer eBook Collection / Business and Management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
1
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ECONIS (ZBW)
26
USB Cologne (EcoSocSci)
6
OLC EcoSci
3
EconStor
1
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Die "Logistikfabrik der Zukunft" - ein ganzheitliches Konzept : Handlungsfeld: Automatisierung
Echelmeyer, Wolfgang
;
Pallasch, Ann-Kathrin
;
Rohde, Moritz
- In:
Industrie-Management : Zeitschrift für industrielle …
25
(
2009
)
5
,
pp. 13-17
Persistent link: https://www.econbiz.de/10003882401
Saved in:
2
Kooperationsszenario zwischen Forschung und Industrie : Paketroboter
Rohde, Moritz
;
Echelmeyer, Wolfgang
-
2010
Persistent link: https://www.econbiz.de/10008912404
Saved in:
3
Prospects for PoS market research with RFID technology : examination of consumers' in-store shopping processes
Blecker, Thorsten
;
Rasch, Carsten
;
Teichert, Thorsten
- In:
European retail research
25
(
2011
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009154101
Saved in:
4
Psychophysiological processes as a window into consumer decision-making : the role of visual attention, arousal, and valence for preference construction in discrete choice experime...
Rasch, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010528512
Saved in:
5
Chancen der fEMG am Point of Sale : eine explorative Studie im Textileinzelhandel
Rasch, Carsten
;
Schmidt, Anna-Sophie
;
Ramelow, Peter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10011297360
Saved in:
6
INDUSTRIELLE BETREIBERMODELLE - Typologie . Industrieller Betreibermodelle
Schmidt, Kolja
;
Rohde, Moritz
- In:
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; …
105
(
2010
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10008395328
Saved in:
7
Die "Logistikfabrik"
Kunaschk, Stefan
;
Pallasch, Ann-Kathrin
;
Rohde, Moritz
- In:
Logistik heute : das deutsche Logistikmagazin
1
(
2012
),
pp. 20-24
Persistent link: https://www.econbiz.de/10009991911
Saved in:
8
Prospects for PoS market research with RFID technology : examination of consumers' in-store shopping processes
Blecker, Thorsten
;
Rasch, Carsten
;
Teichert, Thorsten
- In:
European retail research
25
(
2011
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009924862
Saved in:
9
Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
Saved in:
10
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
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