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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina; Liu, Yan; Lichtenstein, Donald R.; … - In: Journal of marketing 87 (2023) 6, pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
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Affect‐based nonconscious signaling : When do consumers prefer negative branding?
King, Dan; Auschaitrakul, Sumitra - In: Psychology & Marketing 38 (2020) 2, pp. 338-358
Persistent link: https://www.econbiz.de/10012273776
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Symbolic Sequence Effects on Consumers’ Judgments of Truth for Brand Claims
King, Dan; Auschaitrakul, Sumitra - In: Journal of Consumer Psychology 30 (2019) 2, pp. 304-313
Persistent link: https://www.econbiz.de/10012083061
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Perceiving outcomes as determined by external forces : the role of event construal in attenuating the outcome bias
Savani, Krishna; King, Dan - In: Organizational behavior and human decision processes : … 130 (2015), pp. 136-146
Persistent link: https://www.econbiz.de/10011372659
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Anticipated firm interaction can bias expressed customer satisfaction
Mukherjee, Ashesh; Burnham, Thomas; King, Dan - In: Journal of retailing and consumer services 59 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012433825
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Search modality effects : merely changing product search modality alters purchase intentions
King, Dan; Auschaitrakul, Sumitra; Lin, Chia-Wei Joy - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1236-1256
Persistent link: https://www.econbiz.de/10013463918
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
De Barnier, Virginie; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10008769057
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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
De Barnier, Virginie; Janiszewski, Chris A.; Merunka, … - In: Journal of Business Research 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008871529