Jocevski, Milan; Arvidsson, Niklas; Miragliotta, Giovanni; … - In: International Journal of Retail & Distribution Management 47 (2019) 2, pp. 78-93
Purpose: Digitalisation has been identified as a driving force behind retail sector transformation. The purpose of this paper is to provide a deeper understanding of how omni-channel strategies link to the digitalisation phenomenon. The study is explorative in nature and aims to expand existing...