Zhang, Qingyu; Doll, William J. - In: European Journal of Innovation Management 4 (2001) 2, pp. 95-112
While managers and researchers agree that the fuzzy front end of new product development (NPD) is critical for project success, the meaning of the term “front‐end fuzziness” remains vague. It is often used broadly to refer to both the exogenous causes and the internal consequences of...