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The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability

Russell-Bennett, Rebekah; Kelly, Nick; Letheren, Kate; … - In: International journal of market research 65 (2023) 2/3, pp. 167-182

Persistent link: https://www.econbiz.de/10014246981

A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability

Raciti, Maria M.; Russell-Bennett, Rebekah; Letheren, Kate - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1137-1177

Persistent link: https://www.econbiz.de/10013466503

Special issue: opportunities in the new service marketplace

Russell-Bennett, Rebekah (ed.); Rosenbaum, Mark S. (ed.) - 2022

Persistent link: https://www.econbiz.de/10013407402

Editorial: opportunities in the new service marketplace

Russell-Bennett, Rebekah; Rosenbaum, Mark - In: The journal of services marketing 36 (2022) 4, pp. 445-449

Persistent link: https://www.econbiz.de/10013407530

Editorial: research priorities in the new service marketplace

Rosenbaum, Mark; Russell-Bennett, Rebekah; … - In: The journal of services marketing 36 (2022) 8, pp. 1009-1014

Persistent link: https://www.econbiz.de/10013410759

A hostile tale of disclosure and betrayal : business perceptions of offshoring services

Tuzovic, Sven; Mulcahy, Rory; Russell-Bennett, Rebekah - In: Industrial marketing management : the international … 102 (2022), pp. 74-88

Persistent link: https://www.econbiz.de/10013259015

I'm no expert, but … ? : consumer use of supportive digital tools in health services

Bocking, Helen; Russell-Bennett, Rebekah; Letheren, Kate - In: Journal of service theory and practice 32 (2022) 2, pp. 105-131

Persistent link: https://www.econbiz.de/10013190858

Branding beyond the gender binary

Cooke, Angelica; Russell-Bennett, Rebekah; Wang, Di; … - In: Psychology & marketing 39 (2022) 8, pp. 1621-1632

Persistent link: https://www.econbiz.de/10013280177

An identity-based model explaining online donor appreciation

Chell, Kathleen; Mortimer, Gary; Masser, Barbara M.; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10014228869

Brace yourself! : why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media

Whittaker, Lucas; Kietzmann, Jan; Letheren, Kate; … - In: Business horizons 66 (2023) 2, pp. 277-290

Persistent link: https://www.econbiz.de/10014281717

A service of the

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