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Active sport tourists : millennials vs baby boomers

IJspeert, Ruth; Hernandez-Maskivker, Gilda - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 12-20

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Active Sport Tourists : Millennials vs Baby Boomers

IJspeert, Ruth; Hernandez-Maskivker, Gilda - 2020

Purpose: Active sport tourism is one of the fastest rising leisure segments. Considering the extensive growth of both the millennial and baby boomers generation in this sector, there are large-scale economic potentials for tourism practitioners. The aim of this study is to explore the...

Persistent link: https://www.econbiz.de/10014090161