Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers' behavior. This article defines the gray market in China, investigates the factors...

As the aging population increases, the need for new product development (NPD) for elderly-friendly food packaging is also increasing. Through the use of consumer research, this study derived the following problems when elderly people use food packaging: "The contents easily overflow when holding...

Although it is often believed that online shopping is characteristic of younger consumers, actually in the US about 25% of online purchasing is by seniors, equal to their population share (Business Insider 2018). In Europe, 54% of retirees purchase online although Western Europeans are more...