Specific approaches, in the field of the University marketing, are discussed with the higher intensity last decades. But the Universities established in underdeveloped regions have special position, function, possibilities, and specific needed activities. There are also many reasons for applying...

Social services represent a tool of social policy as well as a dynamic social system. This article focuses on a heterogeneous structure of social service providers and it gives rise to a debate of a network optimization of social facilities in the Slovak regions in the context of demographic...

This article uses content analysis to identify the extent of users’ involvement in the corporate communication on the social network Facebook. This article focuses on the Facebook pages of the largest banking institutions operating in Slovakia - regarding the volume of their total assets in...

Czestochowa and located in the area sanctuary is a place of worship of Mary. Every year, more than 4.5 million pilgrims visit the sanctuary, which the local authorities are obliged to ensure adequate logistical support. The influx of many thousands of pilgrims is an opportunity for the...

This article aims to describe the specific aspects of social networking sites as tools of marketing communication. Regarding the assessment of the development of this topic, the article summarises the theoretical solutions of the relevant matters applying to social media. It is also focused on...

The paper deals with price and marketing pricing strategies of retail chain stores in the Slovak Republic. The aim of this paper is to highlight the perception of the impact of economic recession in the retail chain stores. To determine the most used marketing pricing strategies has been used...

IThe paper deals with the problem of women’s discrimination in the labour market. Significant differences, among women and men in the labour market, are especially in unemployment rate in reward system, and high horizontal and vertical segregation of women. The aspects of discrimination arise...

The article pays attention to marketing communication issue, specifically in advertising. The article summarizes theoretical background of advertising within evaluation of the topic direction. The main attention is focused on advertising problem as a marketing communication tool from the...

Czestochowa and located in the area sanctuary is a place of worship of Mary. Every year, more than 4.5 million pilgrims visit the sanctuary, which the local authorities are obliged to ensure adequate logistical support. The influx of many thousands of pilgrims is an opportunity for the...