The mismatch between supply and demand always exists within the supply chain and among retail stores. This situation is even worse for SMEs who work without state-of-the-art technologies, especially in terms of quantitative demand and size distribution in fashion industry. In this paper, we...

Based on the resource-based view of the firm (RBV) and the resource/capability perspective of innovation, this study explores the independent and complementary effects of two types of innovation capability (namely product development capability and operational capability) on market performance...