Purpose The purpose of this study is to offer a “brand equity model” that will help football organizations to manage their appeal. Design/methodology/approach The proposed model utilizes structural equation modelling analysis to test the hypothesized marketing brand equity (MBE) model. The...

The concept of value management is becoming quite prevalent in industry. Despite this popularity, there is little evidence of the development of accompanying theory in the literature. Without theory development, it is difficult to identify specific hypotheses and propositions which can be...

The new management concept of flexible business process reengineering (FBPR) may be defined as a methodology that combines the best of three management tools – positioning, continuous improvement and business process reengineering (PIR). Employing all three management tools to a sufficient...

Identifies four factors as constituting the primary basis for global competition in providing customers with value: customization, quality, response time, and price. However, finds that these factors interact in a multiplicative rather than the commonly‐assumed additive manner, giving...

The value of technology and the appropriate form of transfer arrangement are important questions to be resolved when transferring technology between Western manufacturing firms and partners in industrialising and developing countries. This article reports on surveys carried out in the machine...

Purpose – Evaluation of product development projects is quite intuitive and subjective. The purpose of this paper is to analyze decision makers' value perceptions of organizational impact before and after a project to explain how post‐project value perceptions are formed....

In order to receive adequate rewards for the firm's innovations and performance in logistics, managers have to measure and sell the value that is being provided to customers. Value, once determined, must be sold to customers and also to top management within the firm. There are several value...

Due to the increasingly competitive global business environment supply chain compression (reducing or eliminating the number of unnecessary logistical activities in a given supply chain) will be imperative for carriers, shippers and customers. Consequently, a premium will be paid for those...

Purpose In business, online reviews have an economic impact on firm performance. Customers’ data in the form of online reviews was used to understand the appreciation and service complaints written by previous customers. The study is an analysis of the online reviews written by the customers...