The paper focuses on best practices in demand forecasting. Literature has addressed the best practice concept under … three different perspectives. According to the universalistic perspective, some forecasting practices are universally … effective regardless of the context in which companies operate. In the contingent perspective, the effectiveness of forecasting …

investigates the impact of how forecasting is conducted on accuracy and operational performances. Attention is here paid on three … elements that characterize the forecasting process: whether structured techniques are adopted, whether detailed information is … used, and the extent to which forecasting is used in decision making processes. Analyses are conducted by means of data …