Showing 224,701 - 224,710 of 229,502
in China’s Township Health Centers (THCs), paying particular attention to equity between high- and low-income areas …. Design/methodology/approach This study makes use of data from a nearly nationally representative survey in rural China … selected randomly from 25 counties located in five provinces from different regions of China. Data were collected through …
Persistent link: https://www.econbiz.de/10014690081
model to quantity the distribution of fertilizer subsidy in a vertical market in China.  …
Persistent link: https://www.econbiz.de/10014690109
data from spot and futures market in China, this paper develops an improved B-S model for the calculation of crop price … authors find that spot price of crops in China can be estimated with agricultural commodity futures prices, and can be taken …
Persistent link: https://www.econbiz.de/10014690118
Promotional events or event marketing is currently at the infant stage in China, but holds great potential for the …
Persistent link: https://www.econbiz.de/10014691528
The increasing of the amount of advertising activities around the world has underscored the importance of understanding advertising effectiveness in international markets. In recent years, the growth of Chinese economy has produced a significant “modern Chinese consumer”. This study examines...
Persistent link: https://www.econbiz.de/10014691529
Purpose – This is a case study of Coca‐Cola's Chinese web site. It aims to examine how Coca‐Cola, the number one brand in the world, is using its web site to communicate with the publics in the world's largest market. Design/methodology/approach – Uses a qualitative text analysis....
Persistent link: https://www.econbiz.de/10014691626
web sites for viewers in Greater China. Design/methodology/approach – Two comparisons were made: among the home and … fast food and aviation industries within Greater China. Research limitations/implications – A more extensive research on …, respectively, English and Chinese groups, and within‐language and within‐culture variations in Greater China are still limited. The …
Persistent link: https://www.econbiz.de/10014691645
” projected by corporate‐slogans of corporations operating in Greater China (CGCs) to see if Greater China is a cultural unit, and … commonalities than differences, suggesting Great China is a cultural unit; and the majority of the slogans are crafted by direct … required to see if the findings have psychological validity. Practical implications – If Greater China is a cultural unit, it …
Persistent link: https://www.econbiz.de/10014691657
patterns of global‐local fusion in the discursive construction of automobile advertisements in People's Republic of China …'s Republic of China. A tripartite framework is developed to examine the patterns of global‐local fusion in the ads along three …
Persistent link: https://www.econbiz.de/10014691684
Proposes that decisions on reward distribution are affected by preferences for various distributive principles and by the social context within which distribution takes place. Using a Chinese sample this relationship is tested. Identifies that the strength of preference for a particular...
Persistent link: https://www.econbiz.de/10014692427