Showing 1 - 10 of 27
Persistent link: https://www.econbiz.de/10009759418
Persistent link: https://www.econbiz.de/10012617774
Persistent link: https://www.econbiz.de/10010208590
Persistent link: https://www.econbiz.de/10011615454
Persistent link: https://www.econbiz.de/10011970135
Persistent link: https://www.econbiz.de/10002545568
Persistent link: https://www.econbiz.de/10002545576
Persistent link: https://www.econbiz.de/10002545588
Purpose: This study aims to investigate the impact of three types of online customer-to-customer interaction qualities on customers' participation intention through customer–firm affection in online mass service contexts to address the influence of several types of intercustomer interactions....
Persistent link: https://www.econbiz.de/10012274815
Purpose: The current study aims to explore the relationships between three kinds of customer-to-customer (C2C) interaction quality and brand loyalty via customer promotion and prevention emotions. Design/methodology/approach: In order to test the model, we gathered self-administered data...
Persistent link: https://www.econbiz.de/10012279116