Chung, Chanjin; Briggeman, Brian C.; Han, Sungill - In: Journal of Agricultural and Applied Economics 44 (2012) 04
A latent segmentation modeling is used in this study to identify the heterogeneity of willingness-to-pay estimates for quality attributes and country-of-origin in the Korean beef market. Three distinctive groups of grocery shoppers are identified based on their level of concern (very,...