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Purpose: This paper takes a contingency-based approach to internationalization, exploring how global operations are configured (e.g., the path and pace of internationalization) and coordinated (e.g., supply chain coordination). It also considers how internationalization decisions, such as the...
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The Customer Enquiry Management (CEM) process is of strategic importance to non-Make-To-Stock companies but few empirical studies have explored the CEM practices adopted by firms in practice. A study on the Italian capital goods sector by Zorzini, Hendry, Stevenson, and Pozzetti (2008) provides...
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