On July 1, 2010, the New Jersey Devils of the National Hockey League signed Russian superstar, Ilya Kovalchuk to the second most lucrative contract in League history, valued at $102 million over seventeen years. The deal was short lived, however, as the League rejected the contract on July 21,...

This paper employs a methodology similar to Brown (1993, 1994) to estimate the marginal revenue generated by a top-flight NCAA Division I college hockey player. This paper adds to the extant literature in two ways. First, the previous research focused on college basketball and football players...