Conducting an industry analysis using Michael Porter′s model required detailed information. Using the model to analyse a new industry was difficult because there was little business information available. Develops a model to supplement Porter′s schema to facilitate gathering important...

Presents the structural changes taking place in the international airline industry and the progression of changes in airline marketing strategies in global markets. Discusses major criteria for survival as well as an analysis of the future of the industry. Highlights specific marketing...

Discusses workplace decorum; employee relations; avoiding sexual harassment and identifying conduct that amounts to violations of current legal standards. Includes recommendations for business to follow, short of litigation.

Since first identified in June 1981, 315,390 cases of AIDS have been reported in the United States and 194,354 Americans have died of the disease, as of 30 June 1993. Worldwide, 718,894 cases of AIDS have been reported and 13 million people are believed to be infected with the HIV...

Although the Japanese are often considered invincible, they make mistakes. In the automotive aftermarket, they misjudged the power of channel conflict and suffered as a result. Points to failures of Japanese business‐to‐business marketing strategies in the United States and potentially in...

Presents an improved replicable systematic method for the selection or promotion of employees through the developmental stages of a case study. The method provides systematic techniques for ensuring fairness and equality of opportunity for all candidates as related to particular job functions....

European food manufacturers are switching to pan‐European marketing and rationalizing manufacturing operations to achieve economies of scale as margins are squeezed by retailers and brand loyalty wanes. The US multinational CPC International appears to epitomize this trend. However, its focus...

Examines ‐ in a study involving 92 large publicly‐held organizations ‐ the relationships between information technology (IT) structure, control and industry turbulence. Notes that despite the fact that some have called centralized systems electronic dinosaurs, many companies are turning to...