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Stand und Entwicklungstendenzen im multisensorischen Marketing zur Inszenierung von Marken : eine kritische Analyse

Gohr, Katharina - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008909675

The luxury strategy : break the rules of marketing to build luxury brands

Kapferer, Jean-Noël; Bastien, Vincent - 2012 - 2. [completely rev. and updated] ed.

Persistent link: https://www.econbiz.de/10009581565

Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia; Vallaster, Christine - 2008

Persistent link: https://www.econbiz.de/10003747681

Botschafter der Markenidentität : eine ganzheitliche Betrachtung und Analyse

Hohenstein, Nicole - 2008

Persistent link: https://www.econbiz.de/10003660797

Creating powerful brands in consumer, service and industrial markets

De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed

Persistent link: https://www.econbiz.de/10011479597

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe - 2000

The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets … into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …