Afriyie, Samuel; Du, Jianguo; Musah, Abdul-Aziz Ibn - In: Journal of Global Entrepreneurship Research : JGER 9 (2019) 40, pp. 1-25
innovation and marketing performance in SME service firms. The paper further investigates the extent to which transformational … leadership influences the effect of innovation on marketing performance and how such an effect could be managed for SME … development. Cross-sectional survey data were collected from 437 SME service firms of an emerging economy with a fast …