Yeo, Gi‐Tae; Roe, Michael; Dinwoodie, John - In: European Journal of Marketing 45 (2011) 3, pp. 455-470
Purpose – The purpose of this paper is to present an approach to measuring container port competitiveness, a key but neglected element of channel management in a complex and dynamic logistics environment underpinned by commercial confidence and trust in European supply chains fed with goods...