Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2012) 1 Innovation Management in Global Marktes - 1, pp. 1-9
Since the 80s, given the markets globalisation springing up (product globalisation), the 'core activity' of R&D was focused on corporate internal structures. In the 90s and 2000s the new globalisation phase (firm globalisation), the R&D has faced a remarkable transformation. In fact the R&D was...