Akhter, Syed H.; Fernando Pinto Barcellos, Paulo - In: European Business Review 23 (2011) 5, pp. 502-523
to examine the effects of globalization on markets, strategies, and performance of business‐to‐consumer firms in Brazil …. Findings – Findings indicate that globalization and especially the entry of Chinese firms significantly changed market contexts … that globalization has changed market contexts in Brazil by developing a new form of competition in which firms from …