Showing 1 - 10 of 29
Persistent link: https://www.econbiz.de/10003898957
Persistent link: https://www.econbiz.de/10008667649
Persistent link: https://www.econbiz.de/10003980806
Persistent link: https://www.econbiz.de/10009726517
Persistent link: https://www.econbiz.de/10010346089
Persistent link: https://www.econbiz.de/10009580671
Persistent link: https://www.econbiz.de/10009535623
Persistent link: https://www.econbiz.de/10009349755
Purpose: The purpose of this paper is to investigate the ability of head-and-shoulder photos of CEOs appearing in a publicity item to influence reader regard for the corporation linked to the CEO. Design/methodology/approach: Study 1 investigated three factors, face of a male CEO (trustworthy...
Persistent link: https://www.econbiz.de/10012186391
Purpose: This series of of five exploratory studies aims to investigate the idea that consumers have visual appearance expectations (stereotypes) for service providers in different occupations and how these visual stereotypes might affect provider choice. Design/methodology/approach: Subjects...
Persistent link: https://www.econbiz.de/10012412584