Purpose – Several works have focused on defining an organisation mission. Ansoff, Levitt and Drucker, among others, have made seminal contributions. However, globalisation has brought new challenges and changes, in terms of both new risks and new opportunities. Thus: How does globalisation...

Key success factors are important concepts in the strategy area. Several authors have suggested the propositions that different contexts possess different key success factors; and that the more similar two contexts are, the more similar their key success factors will be. To test these two...