Ellinger, Alexander E.; Daugherty, Patricia J.; Plair, … - In: Transportation Research Part E: Logistics and … 35 (1999) 2, pp. 121-134
Communication between buyers and sellers is central to the supply chain philosophy. Further, the trend toward more detailed customer demands has made it even more important for firms to solicit input and feedback from their customers in order to better tailor their offerings to customer needs....