Mou, Jian; Zhu, Wenlong; Benyoucef, Morad - In: Industrial Management & Data Systems 120 (2019) 3, pp. 567-586
Purpose: The purpose of this paper is to investigate the impact of product description and involvement on purchase intention in a cross-border e-commerce (CBEC) setting from a psychological perspective. Design/methodology/approach: This study proposes a research model of purchase intention in...